the way she wears it

Earlier this month I styled the Philip B ad campaign for his launch at The Hair Expo. I also styled the 9 models, singer and presenter for the launch party at Doltone House. It was an honour to work with a brand like Philip B and with such an amazing team.

As Hollywood’s preeminent hair-treatment expert, Philip B. has garnered international praise for his visionary approach to hair, scalp and body-care treatments. You can read more about him and his products here

Firstly the shoot. This was by far one of the largest shoots I have worked on. 5 female models, 5 male models, 1 photographer and his 2 assistants, 1 hair stylist and 2 assistants to him, 1 make up artist and 2 assistants to her, me and my 3 assistants, an interior stylist, the producer and her two assistants and an art director. On top of that add a camera man and presenter for Face TV and a stills photographer shooting behind the scenes. The studio was crazy busy and a lot of fun.

The labels I used were amazing. Herve Leger, Dolce and Gabbana, Zac Posen, Armani, Valentino and many more. All borrowed from Xile stores around Sydney CBD. If you visit the store in the QVB, ask for Manu, not only is he gorgeous looking but he is very helpful and friendly. The aim of the shoot was to get one main image using all 10 of our models for the invite to the launch. We also shot individual shots and couple shots for the ad campaign. The results are amazing.

Secondly, the launch party which was held on the eve of The Hair Expo at Doltone House. I styled 9 models for a live installation which was a huge success. I also styled the singer, the gorgeous presenter and the host for the Armand de Brignac Champagne, which was a major sponsor. Guests were treated to delicious food, drinks by Skyy Vodka and campari. They all left with a fabulous goodie bag. The VIP goody bags had jewellery from Lydia Jewels.

Rather than rattle on, I’ll say it in pictures …

THE SHOOT

Shoes glorious shoes

Working out the order for the main shot

Putting the main shot together in stages

Hair and Make Up

Me dressing Luca

So many people

Annette Melton from Face TV interviewing me (this is a horrible shot of me)

The main shot for the launch party invite.

Behind the scenes images by Luke Austin

THE LAUNCH

The view from above. Image from Chic Traveller. See more pics from the party here

Two of my fabulous assistants. Ashleigh (left) and Mel (right). I’m in the middle. Unfortunately Nicole who is my number one was away during the party.